When I was invited to the Index Design Awards in 2011, I made a beeline for these
finalists. I envisioned that they would really succeed with their
modernconscious creation. Today Hovding’s products have arrived and are
defining the next generation of road cycling.
The Swedish design company’s ‘invisible’ helmet is an air bag tucked
away in a collar that gets fastened around a cyclist’s neck, much like a scarf
or snood, providing as much protection as a standard helmet. It’s aimed at
By Christopher Connors